Vietnam,10 May 2013 -In support of TRAFFIC and WWF’s campaign to tackle the illegal trade of rhino horn to and within Viet Nam, a Public Service Announcement (PSA) has been developed that will run on State-owned television channels and cinemas in Viet Nam, and will be prominently displayed on local and international social media platforms. The demand for this product, primarily in Viet Nam as well as in other Asian countries, resulted in 668 rhinoceroses being ruthlessly slaughtered for their horns in South Africa in 2012 alone. The PSA showcases a popular Vietnamese singer, My Linh, explaining to the viewer that rhino horn is largely made of keratin and cannot cure diseases. The PSA hopes to dispel myths about its medicinal properties and encourages people not to use this product. To learn more about TRAFFIC and WWF’s campaign to against the illegal trade of wildlife products, please visit our campaign website .